Loma Violet Shampoo

Violet Shampoo is LOMA’s toning, aloe‑based cleanser for blonde, highlighted, and grey hair, helping reduce the look of unwanted warmth for a cooler, brighter finish.

Our exclusive Aloe Moist Complex along with Lavender Extract work with direct violet pigments to help deposit color tone evenly and manage fade predictably, while keeping the scalp feeling comfortable. Sulfate‑free, skincare‑grade surfactants deliver a gentle, non‑stripping cleanse so hair feels soft, smooth, and manageable as it’s being toned. Creatine helps support the feel of strength in lightened and fragile hair, for healthy‑looking resilience with regular use.

How to Use:

Step 1 — Wet hair thoroughly and apply, focusing on mid-lengths and ends where brassiness is most visible.
Step 2 — Leave on for 2 to 5 minutes, depending on desired toning intensity, then rinse thoroughly.
Step 3 — Follow with Violet Conditioner for maximum toning and conditioning.

Ingredients:

Lavender Extract — Helps the scalp feel comfortable and refreshed with every use, while contributing a gentle, pleasant scent.

Creatine — Helps support hair that feels stronger and more resilient, working alongside the toning step.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.