ASP Elixir Infiniti B:Brown

Rich brunette colour with lift, depth, and long-lasting shine.

ASP Elixir Infiniti B:Brown is a professional permanent hair colour designed to create rich, dimensional brunette results while lifting and depositing colour in one step. Suitable for natural or previously coloured dark hair, B:Brown can provide up to 5 levels of lift without the need for pre-lightening in appropriate applications.

Formulated with more than 90% naturally derived ingredients, B:Brown combines advanced colour technology with conditioning ingredients to help leave hair looking vibrant, glossy, and healthy.

Key Benefits

• Lift & Colour in One Step – Creates rich brunette tones while lifting the natural base.
• Up to 5 Levels of Lift – Delivers noticeable lightening while depositing brunette colour.
• On-Scalp Formula – Suitable for professional full-head colour applications.
• Ultra-Low Ammonia – Approximately 1.5% ammonia when mixed with ASP Crème Developer.
• Vegan-Friendly Formula – Made with more than 90% naturally derived ingredients from sustainable sources.
• GPS-TECnology™ – Helps direct colour molecules into the hair cortex for accurate, consistent colour results.
• Anti-Fade Technology – Built-in UV filters help protect colour and maintain vibrancy.
• Shea Butter & Argan Oil – Conditioning ingredients help nourish and protect the hair during the colouring process.
• High-Viscosity Formula – Provides excellent adhesion, saturation, and coverage.
• Excellent Grey Coverage – Designed to provide dependable coverage on white and grey hair.

Available Shades

B8 • B6 • B4

Best For

Ideal for clients wanting rich, dimensional brunette shades, including natural or previously coloured dark hair. Suitable for professional on-scalp and off-scalp colour services.

For professional use. Always follow ASP mixing, developer, processing, and safety instructions.