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	Joico Blonde Life Blonde Strong DetanglerFeeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector! 
 This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.
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	Joico Blonde Life Brightening ShampooOur extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. 
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	Joico Defy Damage Protective ShieldTo guard against thermal & UV damage A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. 
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	Joico Defy Damage Invincible Anti-Frizz Bond ProtectorFrizz-Fighting Bond Protector Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Delivering a hint of holding power and a soft, silky glow, this fine mist is the last stop on your journey to frizz-free hair. 
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	Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. 
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	Joico Defy Damage Protective ConditionerFor bond strengthening & color longevity 
 Replenish moisture and build resilience every day without weighing hair down.
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	Joico Defy Damage Protective Masque 5.1ozFor bond strengthening & color longevity This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact. 
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