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Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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Joico YouthLock Shampoo
YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.
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Joico YouthLock Conditioner
The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.
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Sudzz Blonde Ambition Luxury Brightening Shampoo
Sudzz Blonde Ambition Luxury Brightening Shampoo
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Sudzz Cashmere Hydrating Shampoo
Sudzz Cashmere Hydrating Shampoo
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Sudzz SmoothIT Frizz Taming Shampoo
Sudzz SmoothIT Frizz Taming Shampoo
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Joico K-PAK Reconstructor deep-penetrating treatment
This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and we have the awards to prove it*.
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Joico K-PAK Color Therapy Luster Lock Glossing Oil
For color-treated hair
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.
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Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
For color-treated hair
Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.”
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Joico K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray
For color-treated hair
Save the day with our “wonder spray for healthy-looking hair every day”! This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your haircolor. The other great leave-behind? Soft, smooth-as-silk hair that SHINES like nobody’s business!
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Joico HydraSplash Replenishing Leave-In for fine hair
For fine/medium, dry hair
Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.
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