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Joico Blonde Life Blonde Strong Detangler
Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector!
This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools. -
Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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Joico Blonde Life Violet Conditioner
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
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Joico Blonde Life Brightening Shampoo
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Joico Defy Damage Invincible Anti-Frizz Bond Protector
Frizz-Fighting Bond Protector
Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Delivering a hint of holding power and a soft, silky glow, this fine mist is the last stop on your journey to frizz-free hair.
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Joico Defy Damage Protective Shield
To guard against thermal & UV damage
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
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Joico Defy Damage KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
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Joico Defy Damage Protective Masque 5.1oz
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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