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Joico YouthLock Treatment Masque
YouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.
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Joico YouthLock Blowout Crème
When hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Crème steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.
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Joico YouthLock Shampoo
YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.
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Joico Blonde Life Color Enhancing Masques
Time for a treatment that embraces YOUR shade of blonde! Blonde Life Color Enhancing Masques – in Violet, Silver, and Rose Champagne – trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments that maintain your unique blonde tones by neutralizing unwanted warmth…or enhancing luscious rose or peach hues. Feel the luxurious transformation and watch your ‘do stay true for up to three washes*.
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Joico Blonde Life Blonde Strong Detangler
Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector!
This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools. -
Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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Joico Blonde Life Violet Conditioner
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
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Joico Blonde Life Brightening Shampoo
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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