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	Joico K-PAK Hydrator intense treatment for dry, damaged hairIs your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again. 
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	Joico K-PAK Reconstructor deep-penetrating treatmentThis is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and we have the awards to prove it*. 
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	Joico K-PAK Reconstructing ConditionerTo repair damaged hair On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. 
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	Joico K-PAK Clarifying Shampoo to remove chlorine and buildupNeed a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. 
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	Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application. 
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	Joico YouthLock Blowout CrèmeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Crème steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses. 
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	Joico YouthLock ConditionerThe future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook. 
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	Joico YouthLock ShampooYouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair. 
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	Joico Blonde Life Color Enhancing MasquesTime for a treatment that embraces YOUR shade of blonde! Blonde Life Color Enhancing Masques – in Violet, Silver, and Rose Champagne – trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments that maintain your unique blonde tones by neutralizing unwanted warmth…or enhancing luscious rose or peach hues. Feel the luxurious transformation and watch your ‘do stay true for up to three washes*. 
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	Joico Blonde Life Violet ConditionerNourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. 
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	Joico Blonde Life Violet ShampooYou’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. 
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