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Joico Inner Joi Hydrate Conditioner
Formulated with refreshing apple extract and naturally-derived ingredients, achieving nourished, soft-as-silk hair becomes easy as pie.
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Joico K-PAK Color Therapy Color-Protecting Shampoo
For color-treated hair
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy* and fight future damage every time you wash.
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Joico K-PAK Hydrator intense treatment for dry, damaged hair
Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.
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Joico K-PAK Reconstructor deep-penetrating treatment
This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and we have the awards to prove it*.
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Joico K-PAK Clarifying Shampoo to remove chlorine and buildup
Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind.
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Joico K-PAK Reconstructing Conditioner
To repair damaged hair
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.
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Joico Blonde Life Blonde Strong Detangler
Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector!
This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools. -
Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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