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Joico Defy Damage Detox Shampoo
Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
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Joico Inner Joi Hydrate Detangler
Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.
All-day hydration and easy detangling with naturally-derived ingredients — including upcycled apple extract.
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Joico Defy Damage Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Joico Inner Joi Hydrate Shampoo
Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.
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Joico Inner Joi Hydrate Conditioner
Formulated with refreshing apple extract and naturally-derived ingredients, achieving nourished, soft-as-silk hair becomes easy as pie.
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Loma Volumizing Foam
Touchable hold that allows you to scrunch, smooth, or define
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Loma Calming Crème
Anti-frizz leave-in styling crème
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Loma Texture & Finishing Spray
Adds incredible, workable volume to dry hair
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Loma Firm Hold Hairspray (Non Aero)
Incredible shine, flexible hold
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