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Joico Moisture Recovery Shampoo for dry hair
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
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Joico Moisture Recovery Conditioner for dry hair
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
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Joico K-PAK Color Therapy Color-Protecting Shampoo
For color-treated hair
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy* and fight future damage every time you wash.
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Joico K-PAK Color Therapy Color-Protecting Conditioner
For color-treated hair
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
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Joico Blonde Life Lighteners
Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.
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Joico Defy Damage KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
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Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
For color-treated hair
Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.”
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THE HANDS OUT CAPE BLACK
*This All Purpose cape has been crafted with the highest nylon infused fibers and strengthened with polyinfused thread for extra protection. This secures the cape to last longer than the average materials on the market.
*The cape has slits for your arms, providing clients an opportunity to have their hands free to hold objects
* A “medium-plus” weighted material, (ie, 10%thicker than our iconic (Essential Bleach Proof Cape) see link
*Bleach Proof, Chem Proof, All-Purpose Cape
*The ESSEL Neckline. Our neckline has been created with a waterproof sealant inside the material to drastically reduce the water that would seep into the skin.
*Extra large coverage at 54X60
*Heavy Duty Snaps that fir necks up to 28″
*Made with water wicking fiber that ESSEL uses to help keep clients dry
*Precision edge. Each cape has a 45 degree edge sewn in to keep the cape from de threading during washes
*Black Color
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Joico Defy Damage Detox Shampoo
Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
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Joico YouthLock Conditioner
The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.
