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Loma Nourishing Conditioner
Repairing conditioner for dry, damaged hair.
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Loma Nourishing Shampoo
Repairing shampoo for dry, damaged hair.
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Joico Moisture Recovery Shampoo for dry hair
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
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Joico Moisture Recovery Conditioner for dry hair
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
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Joico K-PAK Color Therapy Color-Protecting Shampoo
For color-treated hair
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy* and fight future damage every time you wash.
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Joico K-PAK Color Therapy Color-Protecting Conditioner
For color-treated hair
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
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Loma Daily Conditioner
Lightweight conditioner for everyday use
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Loma Daily Shampoo
Purifying shampoo for everyday use
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Joico Blonde Life Lighteners
Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.
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Joico Defy Damage KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
