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	Joico Moisture Recovery Shampoo for dry hairWhen your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair. 
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	Joico Moisture Recovery Conditioner for dry hairIt only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%. 
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	Joico K-PAK Color Therapy Color-Protecting ShampooFor color-treated hair This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy* and fight future damage every time you wash. 
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	Joico K-PAK Color Therapy Color-Protecting ConditionerFor color-treated hair Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. 
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	Joico Blonde Life LightenersEnter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination. 
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	Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. 
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	Healium Recover ConditionerThis universal conditioner is the perfect pair with all of our shampoos. By nourishing, hydrating, and repairing any damage on your strands, you keep your hair healthier, and longer. This formula can be used as a weekly conditioner or a monthly deep treatment. You’ll notice bouncier, healthier, moisturized strands over time. 
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	Healium Castaway ConditionerThe cuticle continues to open in the shower & hot water creates prime conditions to allow color deposit towards the end of your shower. That’s why Castaway Toning Conditioner is able to quickly and easily deposit color-correcting pigments into your hair. Eliminating ‘water stops’ between deposit and styling allows for maximum color correction at home. When depositing pigment, the least amount of water used will ensure the most amount of pigment stays in the hair. That is why we’ve switched from a shampoo to a conditioner! To create even better results, that last longer! The blue-violet pigment cancels out warmth from red, orange, and yellow undertones leaving a cool finish 
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	Healium Positive Reaction Liter ShampooLove our Positive Reaction Shampoo but want a larger size? Your answer is here! For those who have chemically-treated hair, the restorative proteins and moisture in this shampoo will help create the ideal environment to encourage hair health & growth. 
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	Healium Healthy ShampooFormulated for all hair types this moisture-balanced everyday shampoo will keep it at its best. It leaves you with a light, fresh feeling while keeping your scalp healthy to promote hair growth. With natural UV protection, 23 botanical ingredients, and color protectants, this formula has all the ingredients you want and none that you don’t.
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	Healium Balance Clarifying ShampooWe all need a clarifying shampoo in our arsenal of hair products, and when you have thin hair, it’s even more critical to keep your scalp in tip-top shape. Using a clarifying formula once a week can clear up any buildup on your scalp to help your hair follicles thrive. With Arnica and Rosemary, you have the perfect balance to encourage new hair growth. This formula is color-safe, has UV protectants, and 5 natural extracts to help soothe your scalp. 
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	Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentFor color-treated hair Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.” 
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