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Joico JoiGel Firm styling gel
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.
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Joico HydraSplash Hydrating Conditioner for fine hair
For fine/medium, dry hair
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.
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Joico Moisture Recovery Treatment Balm for thick/coarse dry hair
Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.
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Joico Moisture Recovery Conditioner for dry hair
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
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Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
For color-treated hair
Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.”
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Joico K-PAK Color Therapy Color-Protecting Conditioner
For color-treated hair
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
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Joico K-PAK Hydrator intense treatment for dry, damaged hair
Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.
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Joico K-PAK Reconstructor deep-penetrating treatment
This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and we have the awards to prove it*.
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Joico K-PAK Reconstructing Conditioner
To repair damaged hair
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most.
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Joico YouthLock Conditioner
The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.
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Joico Blonde Life Violet Conditioner
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
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