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Joico Hair Shake Liquid Texturizing Finisher
The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, voluminous hair. Spray it, layer it, play with it for buildable texture in seconds.
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Joico Heat Hero Glossing Thermal Protector
Glossing Thermal Protector
The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants*.
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Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
For color-treated hair
Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger*. It’s no wonder it’s known as the “secret to lust-worthy locks.”
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Joico K-PAK Reconstructor deep-penetrating treatment
This is it—the “holy grail” hair hero that started it all for K-PAK! Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness. It’s hair reconstruction so targeted, so transformative; it’s the fave of millions of stylists, and we have the awards to prove it*.
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Joico YouthLock Treatment Masque
YouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.
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Joico Blonde Life Color Enhancing Masques
Time for a treatment that embraces YOUR shade of blonde! Blonde Life Color Enhancing Masques – in Violet, Silver, and Rose Champagne – trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments that maintain your unique blonde tones by neutralizing unwanted warmth…or enhancing luscious rose or peach hues. Feel the luxurious transformation and watch your ‘do stay true for up to three washes*.
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Joico Defy Damage KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
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