Curvy Crème is LOMA’s curl‑activating styler, created to help define what’s already there—not to create curls on straight hair. It does not make straight hair curly; instead, it helps bring out existing curls and waves, supporting definition and frizz control with a medium, flexible hold.

AloeMoist Complex and Kelp work to help hydrate, define, and hold without the stiff cast that many curl creams leave behind. Apply to clean, damp hair for more defined curls, or use a small amount on dry hair to add separation and texture to second‑day styles.

How to Use:

Step 1 — Apply desired amount to clean damp hair from roots to ends. Scrunch upward.
Step 2 — Diffuse or air dry without touching.
Step 3 — For a separated or messier look, apply a small amount to dry hair and scrunch or rake through.

Ingredients:

Kelp — Helps enhance the look of the natural curl pattern, supporting flexible hold and definition without stiffness or buildup.

Creatine — Helps support hair that feels stronger and more resilient, working alongside every styling use.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and helps hydrate hair without a heavy or greasy residue.