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Joico Defy Damage

Joico Defy Damage is a professional haircare system designed to help protect and strengthen hair against the effects of heat styling, chemical services, UV exposure and environmental damage. The collection helps reinforce weakened hair bonds while improving softness, shine and manageability, making it an excellent choice for clients who regularly color, lighten, heat-style or chemically process their hair. Joico’s SmartRelease Technology continuously delivers Rosehip Oil, Arginine and Keratin to help repair, strengthen and protect hair from cumulative daily damage. Joico

Best Hair Types

Defy Damage is suitable for all hair types, but is especially beneficial for color-treated, highlighted, bleached, chemically processed, heat-damaged, dry, brittle or breakage-prone hair. It is also a strong choice for anyone wanting to prevent future damage while maintaining color vibrancy, softness and shine. Joico

How to Use

For your regular wash routine, apply Defy Damage Protective Shampoo to wet hair, work into a lather and rinse thoroughly. Follow with Protective Conditioner, concentrating through the mid-lengths and ends before rinsing.

For additional repair, use a Defy Damage masque after shampooing. KBOND20 Power Masque is applied to damp hair, left on for 2–5 minutes, then rinsed. Joico

Before heat styling, apply Defy Damage Protective Shield to damp hair before blow-drying and style as usual. For overnight nourishment, apply Defy Damage Sleepover evenly to dry or towel-dried hair, avoiding the roots, and leave it in overnight without rinsing; Joico recommends using it 2–3 times per week or as needed. Joico

For finishing and frizz control, shake Defy Damage Invincible well and mist onto dry hair. It provides up to 24-hour frizz protection and thermal protection up to 450°F. Joico

Products in the Defy Damage Line

• Defy Damage Protective Shampoo – Gentle daily cleanser that removes impurities and buildup without roughing up the cuticle or stripping vibrant color.
• Defy Damage Protective Conditioner – Helps detangle, replenish moisture and protect hair from everyday damage while improving softness and shine.
• Defy Damage Detox Shampoo – Deeper-cleansing option for removing buildup and impurities.
• Defy Damage Protective Masque – Intensive conditioning treatment for damaged or stressed hair.
• Defy Damage KBOND20 Power Masque – Advanced bond-building treatment featuring 18 amino acids, keratin technology, Moringa Seed Oil and protective lipids.
• Defy Damage In A Flash – Fast-acting bond-building treatment designed to strengthen compromised strands.
• Defy Damage Protective Shield – Leave-in heat and environmental protectant that helps make hair more resistant to breakage during heat styling.
• Defy Damage Sleepover – Overnight no-rinse treatment that nourishes hair, strengthens bonds and helps reduce the appearance of split ends.
• Defy Damage Invincible – Lightweight frizz-fighting finishing spray offering humidity, pollution and thermal protection. Joico

Perfect for: color-treated hair • highlighted or bleached hair • chemically processed hair • heat-damaged hair • dry or brittle hair • breakage-prone hair • anyone wanting stronger, shinier and more resilient hair.