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Joico Defy Damage Detox Shampoo
Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
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Loma Violet Shampoo
Toning shampoo for blonde or gray hair.
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Joico YouthLock Shampoo
YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.
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Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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Joico Blonde Life Brightening Shampoo
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Joico Defy Damage Protective Shampoo
For bond strengthening & color longevity
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
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Joico HydraSplash Hydrating Shampoo for fine hair
For fine/medium, dry hair
Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
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ASP Vitaplex Shampoo 500ml
Vitaplex Shampoo has been specially developed to enhance the effects of your Vitaplex service. Formulated with RAV19 and nourishing Shea Butter, Argan Oil and Panthenol, this gentle sulphate-free, daily shampoo restores the hair, leaving it strong, supple and radiant. Colour Lock technology and UV filters help to extend colour life and protect against the environment.
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Healium Swell Shampoo
Swell Shampoo
Free of synthetic ingredients, the Swell shampoo formula is infused with botanicals and Tri Peptide Complex + Copper to strengthen hair over time, creating an optimal environment for hair growth. This anti-inflammatory blueprint allows the scalp to be cleansed and moisturized daily without stripping natural oils and lessen shedding.
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Joico Inner Joi Hydrate Shampoo
Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.
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ASP Anti- Yellow Shampoo
Restore the brightness of natural blonde, pre-lightened or white hair with this violet toning shampoo. Gently removes impurities while colour-correcting pigments neutralise unwanted yellow tones & protect against brassiness. White or greying hair is enhanced with a hint of silver. Contains UV filter.
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