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Joico Blonde Life Blonde Strong Detangler
Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector!
This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools. -
Joico Blonde Life Violet Shampoo
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
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Joico Blonde Life Violet Conditioner
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
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Joico Blonde Life Brightening Shampoo
Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Joico Defy Damage KBOND20 Power Masque
What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
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Joico Defy Damage Protective Masque 5.1oz
For bond strengthening & color longevity
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
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Joico Defy Damage Protective Conditioner
For bond strengthening & color longevity
Replenish moisture and build resilience every day without weighing hair down. -
Joico Defy Damage Detox Shampoo
Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
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Joico HydraSplash Hydrating Shampoo for fine hair
For fine/medium, dry hair
Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.
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Joico HydraSplash Hydrating Conditioner for fine hair
For fine/medium, dry hair
Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.
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Joico HydraSplash Hydrating Gelee Masque for fine hair
For fine/medium, dry hair
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, dry, parched hair.
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Joico HydraSplash Replenishing Leave-In for fine hair
For fine/medium, dry hair
Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.
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