Instaboost is a conditioning hair treatment mask. This is Color while conditioning! Aloxxi InstaBoost Conditioning Color Masque replaces your conditioner after cleansing to add beautiful color while providing intense nourishment and shine. Lasts up to 15 washes! Aloxxi INSTABOOST products are10 Free! This means you won’t find any Sulfates, Parabens, Gluten, Sodium Chloride, Ethanolamines, Phthalates, Talc, Microbeads, Aluminum Compounds, or Formaldehyde in our products.